Mastering Campaigns: IMC's Top 5 Tips

One of the first things my mentor had taught me was that business is all about the systems and processes. So we took heed of the advice and documented our processeses. I'm all about technology and efficiency so the next we configured our automation tools and workflows. 

This ultimately has allowed us to double our output, and has helped us get to a place where we now have planing marketing efforts and campaigns down to a science.  At Intellect Media Co, we've refined our approach, and here are our top five automation practices to supercharge your campaigns:

1. Strategic Mind Mapping

Start your campaigns right by mind mapping and visually mapping out your communication sequences and workflows. A bird's eye view allows for better planning and ensures a seamless journey for your customers and leads. 

There are three sections that is imperitive to have in every campain: discovery, call to action, and retargeting. Discovery is how you get a prospect to be aware of a new initiative. Then, a call to action is when you get the prospect to engage with your content and show their interest by taking a next step. This should be done by gaining some kind of contact infromation from them so that you can keep in touch, follow up with them, and retarget them. Here are a few examples of each: 

Discovery Examples

• Social Post
• Videos
• Blogs
• Email

Call to action

• Fill out form
• Download document
• Get discount sent to email
• subscribe to mailing list  

Retargeting

• Reminder emails
• Sms engagements
• ad retargeting
• lead follow up  

2. Collaborative Drafting

Testing is crucial, so before sending out communications, collaborate with your team by sending drafts for feedback. Test every part of your automation campaign. Two heads are always better than one when ensuring your messaging is polished and effective.

3. Engage Your Email List

Grow your email list and maintain engagement by sending regular emails. For unsegmented lists, quarterly emails suffice, while segmented lists benefit from monthly content related to their interests, keeping your business top of mind.

4. Holiday Campaigns

Leverage holidays and special occasions for campaigns and offers. Whether it's Black Friday, Cyber Monday, or lesser-known holidays, people expect special offers during these times. Plan strategically to maximize impact.

5. Pipeline Optimization

Transform your business with pipelines for each campaign and sales stage. Regularly review progress, identify bottlenecks, and modify pipelines to enhance the journey for prospects and customers. Daily scrutiny ensures continual improvement.

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